Apparel & amp; Bone is an American fashion label led by Marcus Wainwright, originally from England. This brand is sold in over 700 stores worldwide, as well as in Rag & amp; Retail stores of bone.
Video Rag & Bone
History
Cloth & amp; Bone was founded in 2002 by Nathan Bogle and Marcus Wainwright. In 2004 the label was launched with a male line and a women's line followed in 2005. In 2006, Bogle left the company and David Neville, who joined the company in 2005, became a partner with Wainwright. With the help of shoe designer Tull Price, former owner of Royal Elastics, and co-owner of FEIT, Rag & amp; Bone Footwear was founded in 2008.
Made in Spring 2011 for Rag & amp; Bone/JEAN, D.I.Y. The project is trying to reverse the traditional photo shoot above its head. Ongoing creative initiatives, each girl is given a digital camera, a bag of clothes and the same tools - to interpret Rag & amp; Bones/JEAN in each way. Models such as Miranda Kerr, Jessica Hart, Lily Aldridge, Poppy Delevingne, Abbey Lee Kershaw and Candice Swanepoel have become part of this.
Before Rag & amp; Bone, Neville and Wainwright, who met at boarding schools in their native England, had no design or fashion experience among them. It was in New York in 2001, Wainwright had the idea of ​​trying to make a pair of men's jeans that eventually took him to Kentucky where he worked with the factory for over 18 months to perfect his product. The experience, he cites, is like telling the brand philosophy. Today, Apparel & amp; Bones offer ready-made men and women, jeans (under fabric & bones/JEAN), footwear and accessories.
Cloth & amp; Bone footwear lines include a Newbury boot.
For their SS15 men's clothing collection, as a substitute for the fashion show, they enlist their brand mates, including Jerry Seinfeld, Carmelo Anthony, Camille Rowe and Alex McWatt for a series of portraits taken by Andreas Laszlo Konrath.
In October 2015, Wainwright and Neville, previously speaking at the WWD Menswear Summit, were guest speakers at the WWD CEO Summit where they discussed brand trails and retail footprints, including their recently opened NY Store, the General Store.
In October 2016, Apparel & amp; Bones expanded into the world of fragrance with the launch of the Eaux de Parfums unisex eight line. Aromas include Oddity, Amber, Cypress, Rose, Encens, Oud, Bergamot and Neroli.
In October 2016, Rag & amp; Bone also signed the first licensing agreement for eyewear with the creators of the Italian glasses, Safilo Group, beginning in January 2018.
Ad campaigns
Kate Moss starred in the first brand advertising campaign for FW 2012 and also shot their SS 2013 campaign. American actor Michael Pitt leads their first men's campaign for FW 2013 with French actress Lea Seydoux performing in their women's campaign. For SS 2014 they play actor Emile Hirsch and Stacy Martin. For FW14 stars Michael Pitt and Winona Ryder in their campaign.
SS15 campaign featuring Rag & amp; The Bone film is called The Driver, starring Michael Pitt and Astrid Berges-Frisbey. Directed by Pitt, he won the Best Production Award in the Talent Created category at the Milan Fashion Film Festival in September 2015.
This brand has experienced recent unpopularity after the shock advertising effort backfires when it commissioned an ad to destroy the vintage body of the Porsche 911SC that is widely regarded as a work of art by design fans, although the Porsche used in the ad is actually the shell of a car that has been rescued from the trash for filming.
In an effort to innovate its approach to seasonal campaigns, R & Bone launched its Project Photo series in February 2016. The Photo Project, taken by Glen Luchford, keeps the rhythm of the habits of the biennial fashion advertising campaign and features a series of women who constantly represent the diversity and breadth of the brand.
Following from the Photo Project launch in February, Rag & amp; Bone announced in May the Men's Project featuring eclectic figures from various artistic backgrounds. The project features John Turturro, Mauro Refosco, Honor Titus, Wiz Khalifa, David Alexander Flinn, Harvey Keitel, Mikhail Baryshnikov and Mark Hamill. The image was taken by a prolific photographer and friend of the brand, Andreas Laszlo Konrath, and released throughout 2016 along with the launch of each flagship collection in stores.
Maps Rag & Bone
Awards and honors
In 2006, Neville and Wainwright won the Ecco Domani Fashion Foundation (EDFF) award in the category of men who required a $ 25,000 prize fund to showcase NYFW fashion shows. In the same year they were finalists in the American Fashion Vogue Fashion Designer Board. In 2007 they were the recipients of the CFDA Emerging Talent Award. In 2010, Neville and Wainwright won the CFDA/Swarovski Award for Emerging Menswear Talent. In 2013, Rag & amp; Bone was awarded the Rest Reward from the Accessories Board. In 2014, they were nominated for this year's CFDA Apparel Designer. In 2015, Neville and Wainwright were honored at the Fashion Award Dinner at Phoenix House. In 2015, Neville and Wainwright were nominated for the CFDA Menswear Designer of the Year award. In 2016, Neville and Wainwright were nominated for designer CFDA Best Men's Clothing of the Year for the third time.
References
External links
- Official website
- DIY Project
Source of the article : Wikipedia
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