Bovril is a trademarked name of a thick and salty paste meat paste similar to yeast extract, developed in the 1870s by John Lawson Johnston. It is sold in different jars and round. Bovril is owned and distributed by Unilever UK.
Bovril can be made into a drink by diluting with hot water, or less common, with milk. It can be used as a sealing for soup, broth, stew or porridge, or as a distribution, especially on toast in the same way as Marmite and Vegemite.
Video Bovril
Etimologi
The first part of the product name comes from the Latin bov? Nus , which means "ox". Johnston took the -vril endings of Edward Frank's popular novel at that time, The Coming Race (1870), whose plot revolves around a superior race of people, Vriliah, their power from electromagnetic substances named "Vril". Therefore, Bovril shows the great power gained from an ox.
Maps Bovril
History
In 1870, in the Franco-Prussian War, Napoleon III ordered a million cans of beef to feed his troops. The task of providing all this beef goes to a Scot living in Canada named John Lawson Johnston. A large amount of beef is available throughout the British and South American Dominions, but transportation and storage are problematic. Therefore, Johnston created a product known as 'Johnston's Fluid Beef', later called Bovril, to meet the needs of Napoleon III. In 1888, more than 3,000 British public houses, wholesalers and sellers of chemicals sold Bovril. In 1889, the Bovril Company was formed.
Bovril continued to function as a "war food" in World War I and is often mentioned in the 1930 Not Quiet... Stepdaughters of War account by Helen Zenna Smith. One report from the book explained that it was being prepared for the victims at Mons where "the guards had just started making Bovril for the wounded, when the carriers and the ambulances were skinned when they brought the wounded to the hospital. "
A thermos of cow tea is the preferred way to fend off a cold winter game for generations of English football fans; Bovril soluble in hot water is still sold at stadiums across the UK. Bovril beef tea is the ultimate hot drink that Ernest Shackleton's team had to drink when they were stranded on Elephant Island during the Enduring Expedition.
When John Lawson Johnston died, his son George Lawson Johnston inherited and took over Bovril's business. In 1929, George Lawson Johnston invented Baron Luke, from Pavenham, in the Bedford area.
Instant Beef Bovril was launched in 1966 and its "King of Beef" instant flavor for decoctions, casseroles and sauces in 1971. In 1971, Cavenham Foods acquired Bovril Company but later sold most of its dairy and South American operations to be financed. further diversion. This brand is now owned by Unilever.
Bovril holds an unusual position because it has been advertised with a Pope. An ad campaign in the early 20th century in England described Pope Leo XIII sitting on his throne, carrying Bovril's cup. The campaign slogan reads: Two Unassailable Heroes - Pope & amp; Bovril.
Production licensed
Bovril is also produced in South Africa by Bokomo's division of Pioneer Foods.
During the Ladysmith Siege in the Second Boer War, Bovril-like pasta is produced from horse meat in a garrison. Dubbed Chevril (portmanteau Bovril and cheval , French for horses), it is produced by boiling horse or donkey meat onto jelly paste and serving it as tea tea .
Recipes Changes
In 2004, Unilever removed the meat from Bovril's formula, making it a vegetarian. This is mainly due to concerns about the decline in sales, mainly from exports due to a ban on UK beef exports, as a result of rising vegetarian popularity, religious dietary requirements, and public concerns about cow spongiform encephalopathy. In 2006, Unilever reversed the decision and reintroduced beef ingredients to Bovril's formula after increased sales and a ban on beef exports was lifted. Unilever is now producing Bovril using beef extract and various chickens using chicken extract.
Cultural significance
Since its discovery, Bovril has become an icon of British culture. It is commonly associated with football culture, because during the winter English football fans on the stadium patio often drink it from thermos or disposable cups in Scotland, where thermos are banned from football stadiums.
In the movie Where We Serve , the officers on the bridge are served "Bovril lined with sherry" to warm them, after being rescued during the evacuation of Dunkirk British Expeditionary Forces.
During the 2011 episode of Top Gear, James May drank from Bovril's jar while driving a snowplough in Norway and commented: "We all know that when it's snowing and cold you have Bovril, that's the rule of life." Bovril reappeared in another episode of Top Gear in Jeremy Clarkson's V8 Food Blender, which is used to make "Man's V8 Smoothie" complete with raw beef, chili, spicy sauce and brick.
At Frasier in Season 6, Episode 7, Daphne is upset when Niles throws a bottle of Bovril because it smells rancid. Daphne exclaimed: "That's the way it should smell: That's English!"
In Steve Coogan's 2016 Alan Partridge mockumentary Scissored Isles, Partridge's character offers Bovril some teenagers, telling them it's "Basically the cow's."
Douglas Adams, author of The Hitchhiker's Guide to the Galaxy, states that he relies on frequent baths, Bovril sandwiches and very hard guitar playing as an excuse to avoid writing.
In 2018, supporters of the Maltese Labor Party gave the nickname "Bott Bovril" (Jar of Bovril) to archbishop Maltese Charles Scicluna
References
External links
- Bovril Official Website
- Unilever Website
- Unilever explains the reintroduction of beef to Bovril.
- BBC: No beef above vegetable movements Bovril
- Temple of Bovril
- Documents and clippings about Bovril in the 20th Century Press Archive of the German National Library of Economics (ZBW).
Source of the article : Wikipedia
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